Goldwell Elumen Play Semi-permanent Hair Color – Oxidant-free Vivid Shades Promo_Discontinued while allowing the lightener inside

while allowing the lightener inside to stay moist and active for effective lift

calm and manageable

and Protects Hold

oil-absorbing rice starch that removes buildup and odor

Goldwell Elumen Play Semi-permanent Hair Color – Oxidant-free Vivid Shades Promo_Discontinued while allowing the lightener insideGoldwell Elumen and Elumen Play are high performance direct dye color systems designed to deliver exceptional brilliance, intensity, and shine without oxidative developers. Elumen provides long lasting, high chroma permanent results, while Elumen Play offers expressive, semi permanent shades that fade beautifully and evenly. Both systems use innovative pigment technology that penetrates into the hair without ammonia, peroxide, or traditional