CHI Color Illuminate Platinum Blonde Shampoo pravana stay-true colors won't smudge or

stay-true colors won't smudge or run

Choose a finishing product to achieve desired finish effects

This luxurious Violet Shampoo is ideal for cool or bleached shades of blonde

enhancing DevaCurl MirrorCurls after Styling Cream and scrunch lightly throughout wet curls

CHI Color Illuminate Platinum Blonde Shampoo pravana stay-true colors won't smudge orCHI Color Illuminate Platinum Blonde Shampoo CHI Ionic Color Illuminate Color enhancing shampoos and conditioners provide balanced color replenishment between salon services. Color Illuminate directly deposits color dyes or tones in one easy step. It features Silk Amino Complex, which contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery. Key Benefits: Helps maintain salon fresh